We want to set rules and guidelines for the ChatFood brand and product to ensure our communication is consistent everywhere, from UX to marketing, from partner to end user.

Everyone's welcome to use this as a guide and starting point on how to communicate as ChatFood. And remember: just like languages, objectives, and even our product changes over time, this document will be updated with new content whenever necessary.

A consistent brand makes us recognizable, encourages loyalty, and brings authority and trust to our business. And that's our goal :)

🔵 Who's ChatFood?

ChatFood is a commission-free ordering platform for restaurants.

Our mission is to empower restaurants and help them have control of their online business.

We want to be enablers who use technology to improve our partners' interactions with customers and bring them closer.

What are our core values?

• Care for the team, for the partners, and the product
• Respect everyone
• Take responsibility for what you do
• Learn by doing
• Be bold
• Be honest and straightforward

🗣 What's our tone of voice?

We have the same voice all the time. But our tone changes according to the context we're in or the mood of people interacting.